Microfile designed and implemented an online bridal website using Magento for Victoria’s Bridal Couture. This site included over 3000+ products and was a major player in the mid-2000’s. This company was overtaken by deceptive practices by the wedding dress designers and manufactures.
The website was created in Magento for its ecommerce ability. Products were configurable for color and size. Customers also had the ability to choose delivery times as standard delivery, expedited or rush. The customer also had the ability to choose shipping methods and choice of payment options. The merchant gateway was integrated with Intuit Payment Solutions.
Microfile relied heavily on Google Adwords and Facebook marketing. Google Analytics was the choice for monitoring sales and performance.