Project Description

Hair I Am is a Remy hair extension retailer WordPress ecommerce website using WooCommerce and the Avada Theme by Theme Fusion. This client used their own photographer for the glamour shots and used Microfile® for the product photography.

We wanted to make sure the hair color was as accurate as possible. We photographed each SKU under controlled lighting conditions of 5600K to replicate natural daylight. We then used a spectrophotometry to calibrate the camera to the actual product before capturing the reflective light density and true color of the hair extension.

Prices of the extensions are only available beauty salons, retail stores, and hair stylist so code was added to the functions.php file to hide the prices and the add to cart when retailers are not logged in.