Loading Events
  • This event has passed.
South Florida Educational Sessions

***More Seminars are Coming Soon!***

Morning sessions begin at 9:30am, Keynotes begin at 1pm ALL educational sessions are complimentary, and seating IS limited. Registering online ensures a seat.

 

Build Expo Educator Tom Woodcock

 

Tom Woodcock has a long-time reputation of being one of the foremost experts on sales training in the United States. His resume includes being invited to speak to major associations such as the ASA National and AGC National.

Presented by Tom Woodcock
President :: Seal the Deal

www.tomwoodcocksealthedeal.com

 


Seal the Deal


Many contractors have never been instructed on the basics of selling in their industry. They regularly make the same mistakes over and over again, losing them project after project. Often, they’ve neglected to develop a method to their sales madness and shoot from the hip. This can result in poor performance, low profitability or worse, failure. We will cover:

 

1. Proper sales discipline

2. Setting targets

3. Maintaining customers

4. Expanding customers

5. Profit focused selling

 

Expectations in sales improvement can be expected in attending. Sales non-improvement can be expected by not attending.

 

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers

 


Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you’ll never make a cold call again!

 

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers

 

 

 

 

 


 

Morning Seminars

 

Build Expo Educator Tom WoodcockPresented by Tom Woodcock
President :: Seal the Deal

Beating the Low Bid Game: Closing Deals in Construction

Many contractors struggle to get their clients to pull the trigger. They hope the bid they turned in will work some magic. Then itdoesn’t and they blame the customer. There are techniques to be in a better position with the customer and tilt the scales. Few practice them effectively.

1. What’s my position with the customer?
2. How do I make sure my bid is the benchmark?
3. Why am I always second?
4. What is my “real” close rate?
5. How do I eliminate my competition?


Target Audience: Architects, General Contractors, Subcontractors, and Suppliers

Beating the Low Bid Game: Getting the Next Job

 

Getting the second job after winning or losing the first can be a challenge. Your posture after success or failure is critical to the next opportunity. Many contractors and vendors create their own issues in relation to securing additional business. Even though they’ve just finished a deal with the customer. What are the ways of getting that next opportunity?

1. What to do after a loss or win?
2. Why do I have to compete on every project?
3. What should my expectations be of my customer?
4. How do I self evaluate?
5. How do I gain customer loyalty?

 

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers

 


 

Build Expo Educator Josh Ramsey

 

Presented by Joshua Ramsey

Content Marketer

Use Google’s free tools to maximize online visibility — Google Certified Specialist Partner
Part 1 of 2 Use Google’s free tools to maximize online visibility

 

2 things matter when it comes to SEO (Search Engine Optimization)
1. Be Seen = Visibility
2. Organic Visits To Your Website

 

Joshua Ramsey, a Google Certified Partner, will explain what Google is looking for and doing behind the scenes. The algorithm updates you always hear about, but never know what they mean – You will learn in this session. Plus, learn how to use Google’s free tools to improve your website and maximize your online visibility.

 

Achieve your ultimate goals by improving user experience while reduce your online budget.

 

Additional Teaching Points:
• Google’s Current and upcoming changes
• Full list of all Google’s Free Tools and how to use them.
• Accountability for your Website Company / Person
• Learn the updates your website needs vs. what people will try to upsell you

 

All sessions will end with a Q&A.

Target Audience: General Contractors, Builders, Sub-Contractors, Developers, Home Builders, Remodelers, Interior Designers, Property Owners and Managers, Architects, and Engineers


 

Exact Ways To Increase Your Online Sales Through Content
The average user only visits 1.53 pages per website they visit. If you get that to 2.2 you will double your online lead flow.

Topics covered in the first 8 minutes:
• The fastest way to close a lead that hits your website
• Increase your contacts online
• Why Millennials matter to your website (you will be shocked)

 

ENGAGEMENT – The average user only visits 1.53 pages per website they visit. If you get that to 2.2 you will double your online lead flow. A Google Certified Specialist will explain how words can hurt your SEO score and chances to close business. Did you realize Google has a sense of humor? They also care about who your friends are and how many you have.

 

Leaving Early? You will miss out on the best part of the session.

 

• Voice Search – How to show up on phones
• Tools to write your content and check the score
• Easiest Way To Link Building

Target Audience: General Contractors, Builders, Sub-Contractors, Developers, Home Builders, Remodelers, Interior Designers, Property Owners and Managers, Architects, and Engineers

 


 

Build Expo Educator

 

Presented by Saleh Mubarak

Construction Project Scheduling: Starting with the Right Foot!

 

 

No matter how large or small the construction project, an efficient, well-thought-out schedule is crucial to achieving success. The schedule manages all aspects of a job, such as adjusting staff requirements at various stages, overseeing materials deliveries and equipment needs, organizing inspections, and estimating time needs for curing and settling—all of which requires a deep understanding on the part of the scheduler.

 

Target Audience: General Contractors, Builders, Sub-Contractors, Developers, Home Builders, Remodelers, Interior Designers, Property Owners and Managers, Architects, and Engineers 

 


 

Build Expo Educator

 

Presented by Jonathan Fish

Pre-Storm Preparedness Course
(1 CAM License credit)

 

 

This class will teach you how to:

    • Respond to major storms effectively as a team
    • Prevent further damage to property
    • Limit financial loss
    • Prevent loss of life
    • Protect your properties & homeowners from hurricanes

 

Target Audience: General Contractors, Builders, Sub-Contractors, Developers, Home Builders, Remodelers, Interior Designers, Property Owners and Managers, Architects, and Engineers

Water Damage Dry Out
(1 CAM License credit)

 

 

This class will teach you how to:

    • Respond to an emergency water loss
    • Classify different types of water
    • Asses the severity of the damage
    • Prevent mold growth
    • Document loss for insurance companies
    • Understand mold

 

Target Audience: General Contractors, Builders, Sub-Contractors, Developers, Home Builders, Remodelers, Interior Designers, Property Owners and Managers, Architects, and Engineers 

 


 

Build Expo Educator

 

Presented by Ben Phelps

Building Smarter for our Future: Basalt Rebar, The Industries Alternative to Black Steel

 

Located right here in Fort Lauderdale, Basalt America is producing concrete reinforcement rebar that is changing the landscape of the industry. The rebar made from naturally occurring Basalt Rock is 2.5 x as strong and 80% lighter than black steel. In addition it will never rust or corrode greatly prolonging the life of the concrete structure.

 

We will discuss the problems black steel has caused for America’s failing infrastructure. In addition we will share all of the major advantages Basalt Rebar has over the leading competitors in this space and what it means to the future of building. We will tie together how these advantages translate into massive savings to builders and tax payers, from the building process to the reduced amount of repairs in the future.

 

Target Audience: Engineers, Design Engineers, Architects, GC’s, Developers, Builders, Pool Builders and concrete restoration specialists

 


 

Build Expo Educator AJ Hewitson

 

Presented by Jack Scherer

Selling to the Heart: How Most Sales are Really Won

 

In this seminar you will learn how most sales are really won…through communicating trust and not by having the lowest price. As an owner or manager, you first have to sell yourself before you can sell your company’s products or services. This seminar will give you practical techniques to increase your sales skills by selling yourself first and using these emotional triggers with each prospect you meet…

 

• becoming a trusted advisor
• discovering how people buy
• igniting your passion
• using testimonials
• building self-confidence
• using humor effectively
• learning to really listen
• being more creative
• overcoming adversity
• branding yourself/company
• going the extra mile
• thinking “WIN…WIN”
• telling stories
• solving problems
• becoming a business partner
• showing you really care

 

Target Audience: Everyone

 


 

Presented by Kirk Brazier

Allura Fiber Cement Siding and Trim

(1.0 AIA/CEU)

The use of fiber cement as a value engineered alternative to other exterior siding options such as stucco, vinyl, metal panels, and wood products which is resistant to insects, rot, extreme weather and non-combustible with a class A fire rating.

 

Target Audience: Architects, Builders, Engineers, and Exterior Designers

 


 

Presented by Azri Capelouto

Pocket Doors Reinvented

Pocket doors are considered to be old and outdated but not anymore! See the future of pocket door hardware and how its transformed and reinvented overtime to get rid of all of your current pocket door troubles which include never breaking drywall again if an issue arises!

 

Learn about a new innovative pocket sliding door system completely integrated in design and operation, strong, easy to fit and eliminating all of the problems which use to be associated with sliding doors. A complete re-think of the use of sliding doors, maximizing floor area with no compromise in design.​

 

Target Audience: Remodelers, builders, designers ​

 


 

Presented by Javier Montes

Millennial Generation: Turning the World’s Frustration into Your Competitive Advantage!

As a millennial himself, Javier Montes has spent his entire entrepreneurial journey working almost exclusively with a millennial workforce. He has built a successful event entertainment company in South Florida and now he is sharing his experience to success with a team of millennials.

 

Javier is on a mission to bridge the gap between Gen X’ers and Millennials in the world. He writes and speaks regularly on this topic, and recently published his first book Millennial Workforce: Cracking the Code to Generation Y in Your Company.

 

As one of the most dynamic speakers on the planet, Javier’s passion, drive, and excitement is obvious from the moment he takes the stage. His energy is highly contagious and he has an uncanny ability to engage and connect with his audience.

 

Target Audience: Business Owners

Asia Cabinetry

Ucore Decor Show Sponsor

Follow me

Chris Salerno

Digital Strategist at Microfile
Chris Salerno is a digital strategist providing marketing solutions for your business at Microfile and is the blogger behind The Micro File Blog where marketing strategies and tips are discussed. Feel free to send Chris a message here.
Follow me

Leave A Comment