Chris Salerno
Solutions Architect
chris@microfile.com

 

SUMMARY

I am a responsive, self starter and results driven IT professional with a broad background in digital marketing and eCommerce solutions.

 

ACCOMPLISHMENTS

• Currently manage 22 clients with my own company, Microfile.com, helping them increase online marketing results and profitability.

• Achieved gross sales 750% within the first year, from $140K a year to $1.2M a year, by creating an eCommerce website for Victoria’s Bridal Couture under Altine Corporation

• IT Project Manager of a $21.4M budget of a $4.8B total program at Bechtel Corporation with Dade Aviation Consultants and the Miami International Airport

• Managed teams of over 12 people and instructed classes for certifications

• Microsoft, Cisco, and CompTIA certified with MCT instructor experience

 

EXPERIENCE

Solutions Architect at Microfile.com
February 2015 – Present

• Sales / Project Manager and client facing point of primary contact for infrastructure solutions

• Provide services for design, procurement, installation and implementation of networks, servers,

workstations, peripherals, software and support personnel

• Project management for each customer’s online marketing presence

• eCommerce website builds in Magento and WordPress with A/B tested landing and squeeze pages using Google Analytics for statistics

• SEM / PPC management with Google Adwords, Bing, Facebook and Banner Ads

• Content, attribute, meta, keyword, link, and readability focused SEO for organic search results tested with SEMrush, Ahrefs, SpyFu and Moz

• Interactive social media marketing on Facebook, Twitter, LinkedIn and Pinterest

• Product and content marketing blogging with Google Blogger, WordPress, Tubmlr and TypePad

• Email marketing with A/B testing using Constant Contact and Mail Chimp

• Affiliate marketing merchant and affiliate marketer with Shareasale, Rakuten (Linkshare) and Commission Junction (CJ)

• Commercial photography and video production in studio and on location

• Photo editing, hero images and tilt effects using Adobe Photoshop CS5

• Video production and background videos using Apple Final Cut Pro and VSDC

• Configurations in Windows Server 2012 R2 and Amazon Web Services (AWS) EC2

• Active Directory (AD) implementation, administration and license management

• LAN / WAN, gateways, routers, firewalls, switches, hubs, access points, disaster

 

Project Manager Online Marketing at Altine Corporation
October 2006 – February 2015 (8 years 5 months)

• Project Manager for Victoria’s Bridal Couture retail store’s network infrastructure using MS Project 2010 and Agile Methodologies

• Web Designer for the Victoria’s Bridal Couture Magento built eCommerce website using White Hat tactics

• Purchased, installed and configured Windows Server 2008 R2 servers, Gateway, Routers, Wireless Access Points, POS systems, security cameras and applications

• Managed 2000+ unique products online content including images, text, pricing, payment processing, widgets, landing pages, forms and backlink management

• Used SEM/SEO, Social Media, Blogs, Affiliate and Email Marketing best practices

• Managed the digital advertizing budget with average 9.3:1 ROI each year

• Designed and produced trade show booth and print brochures

• Photographed live models for trade published magazines and online use

 

Network Administrator at Thales e-Security

September 2005 – October 2006 (1 year 2 months)

• Managed a six person team of IT professionals supporting 40+ local office users and 25+ remote sales members

• Administered Windows 2003 R2 Active Director (AD) servers, MS 2003 Exchange Servers, Cisco routers, VPN, Barracuda security appliances, Avaya phone systems, switches, hubs, network attached printers, and copiers

• Created and managed IT documentation in ISO9000 standards for government compliance and acceptance

 


IT Project Manager at Bechtel

October 1999 – September 2005 (6 years)

• Project Manager for the Total Airport Management System (TAMS), Flight Information Data System (FIDS), and the Common Use Terminal (CUTE) system with 5 other senior IT Project Managers using Waterfall Methodologies

• Managed projects with MS Project 2000 and Primavera P6 Professional Project

• Administrator in Windows 2000 Active Directory (AD) and Novell Netware in a Forest configuration with the Miami International Airport

• Domain Network Administrator for the Dade Aviation Consultants and managed 5 technical support engineers supporting 150+ users

 

Technical Support Manager at IBM

April 1995 – October 1999 (4 years 7 months)

• Manager of the Second Level Technical Support (2LTS) team consisting of 12+ skilled technicians supporting the IBM / Sears backbone WAN

• Team member during the installation of the LATA interface gateways and dialup NAS chassis national rollout with reporting to C-Level management

• Technical support for the IBM Global Network / Advantis users across the 700+ points of presence (POP) dialup access servers

• Designed internal web pages in basic HTML of departmental technical installation manuals to ISO9000 standards

 

EDUCATION

Florida State University – College of Business
BS, Management and Information Systems, 1992 – 1994
Activities and Societies: Alpha Kappa Psi, and MIS Organization

St. Petersburg College
AA, Business Administration, 1990 – 1992

Saint Petersburg Catholic High School
Diploma, General Studies, 1985 – 1989
Activities and Societies: Track, Cross Country, Soccer, Drama and Art

 

HONORS AND AWARDS

Wedding Wire Brides Choice Award 2014, Wedding Wire Brides Choice Award 2013, Wedding Wire Brides

Choice Award 2012, The Knot 2012 Pick Best of Weddings, The Knot 2011 Pick Best of Weddings, Brides

Magazine Best of Bridal 2011, Brides Magazine Best of Bridal 2010, 2009 Perfect Wedding Guide Vendors Choice Award

 

 

Chris Salerno
Solutions Architect
chris@microfile.com

Contact Chris on LinkedIn